The Austraflora Story
In early 2010, Mansfield’s Propagation Nursery, Australia’s multi-Award winning propagation nursery, acquired Austraflora Pty Ltd from Bill Molyneux & Sue Forrester. Bill & Sue grew Austraflora (in Montrose, Victoria) from its beginnings in the late 1960s to a major retail/wholesale nursery. Today it is the leading developer & marketer of Australian native plants in the horticultural and landscape industry of Australia.
The Austraflora brand is recognised throughout Australia and around the world. Bill & Sue will continue working with Mansfield’s in the sourcing of climate-appropriate plant varieties, ensuring the continuity of the most comprehensive & widely available native Australian plant range on the market. In addition, Mansfield’s will absorb their lifetime of knowledge and expertise in Australia’s flora and its requirements in the private garden and contemporary landscape.
Bill and Sue are looking forward to passing on this knowledge to our keen young staff, and working together to expand the Austraflora brand in market penetration.
Mansfields & Austraflora
Mansfield’s Propagation Nursery, established since 1951 and now in its third generation, saw a great opportunity to develop the Austraflora brand. As the Australian climate continues to change, the demand for Australian native plants selected to thrive in these conditions will increase. Working with a network of native plant breeders and developers across the country, Austraflora will continue to introduce new and exciting native selections to the Australian market.